SHOC
Sharp Scandinavian design
SHOC is an eyewear collection designed to meet the demands of dynamic people who value excellence in design and comfort. SHOC designs are always inspired by impulses from their Nordic capitals;
SHOC’s Nordic perspective is based on the Nordic lifestyle, itself a balance between the rugged climate and terrain, and the trendy urban lifestyle. “We like to say that we are “functionally well-dressed”. That is the feeling we like to give every SHOC customer.”
SHOC was one of the first brands in beta-titanium on the market. Searching for new materials and cutting edge technology is a natural part in the SHOC development. SHOC is known for its high quality, comfort and extensive Nordic design expression.
