Peter Wood founded Caseco in 1995, drawing on his vast sourcing experience in the gift industry, particularly in the area of sourcing and product design. Caseco started with a few well-considered spectacle cases designed for discerning consumers and the quality optician’s who serve them.
Starting out from his garage and harnessing his passion for design and attention to detail, Peter grew the business steadily. In 1997, Julian Clarke joined as the first sales representative covering the majority of the UK and Republic of Ireland.
In early 2020, as Peter stepped back from executive duties due to ill health, Julian re-joined the business following 8 years in international commercial leadership mainly for British high-end independent eyewear businesses.
Now occupying a carbon-neutral office in Oxfordshire, Caseco serves more than 700 opticians and non-optical businesses (jewellers, retailers, heritage sites, luxury businesses and musical instrument manufacturers) across the UK and further afield.
Caseco provides a unique personalised service, and offer a generous variety of colour, materials and print styles across many different accessories, allowing versatile and complete customisation at low minimum order quantities.
Julian’s optical career started at Caseco 25 years ago when he was hired as Caseco’s first UK sales representative. In 2013 he left to work as a global commercial lead for high-end independent brands, before starting a commercial and marketing consultancy. “It’s great to be back with Caseco and this amazing team. It is a pivotal time for the role of independent practice in the UK and there are many opportunities. Caseco have many exciting plans for helping practices make the most of those opportunities - launching this full-service website is just the start.“
Rossana is our graphic designer and content creator. She studied photography and multimedia communication at University in her native city, Turin, Italy. Thereafter she worked in the Film Industry as an extras coordinator and as a photographer. Arriving in the UK in 2017 Rossana lived in London working as a photographer and as a graphic designer. In 2022 she graduated at the University of West London with a Master in Advertising, Branding and Communication a few months before we welcomed her in Caseco.
Clare is our Operations Coordinator. She worked in retail management before studying as a mature student. After graduation she worked in social media marketing and then transferred to a career in optics. She established a new office and call centre at a busy optometrist and audiology practice. Clare next ran her own self-employed administration business and then brought her varied experience to Caseco's bespoke and stock fulfilment operations in 2022.